> ## Documentation Index
> Fetch the complete documentation index at: https://docs.autone-solutions.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign Strategy

> How Autone generates and uses AI-powered campaign strategies.

# Campaign Strategy

After you create a campaign, Autone generates a tailored strategy using AI. This strategy powers everything from influencer matching to outreach messaging.

## What's in a strategy?

<CardGroup cols={2}>
  <Card title="Tier allocation" icon="layer-group">
    Recommended split across nano, micro, mid, and macro influencers based on your budget and goals.
  </Card>

  <Card title="Content formats" icon="photo-film">
    Whether to prioritize reels, stories, posts, or a mix — based on what works best in your niche.
  </Card>

  <Card title="Messaging angles" icon="message">
    Suggested hooks, talking points, and value propositions for outreach.
  </Card>

  <Card title="Budget breakdown" icon="calculator">
    How to distribute spend across tiers and content types for maximum impact.
  </Card>
</CardGroup>

## How strategy affects matching

Your strategy directly influences which creators appear in your matches:

* **Tier allocation** determines the follower ranges we search
* **Content formats** prioritize creators who excel at those formats
* **Niche focus** ensures creators' content aligns with your industry

## Editing your strategy

You can modify any part of the generated strategy before it takes effect. Common edits include:

* Adjusting tier splits (e.g., more micro, fewer macro)
* Adding specific content requirements
* Refining messaging to match your brand voice
* Changing budget allocation between tiers

<Warning>
  Significant strategy changes will recalculate your influencer matches. This is instant and free — but you'll see a new set of recommendations.
</Warning>