> ## Documentation Index
> Fetch the complete documentation index at: https://docs.autone-solutions.com/llms.txt
> Use this file to discover all available pages before exploring further.

# How Matching Works

> Understand how Autone's AI finds the right influencers for your brand.

# How Matching Works

Autone uses semantic AI to match your brand with influencers who genuinely fit — not just by follower count, but by content, audience, and relevance.

## The matching process

<Steps>
  <Step title="Analyze your brand">
    Autone processes your business info, products, audience, and strategy to build a brand profile.
  </Step>

  <Step title="Search the creator database">
    We search through thousands of verified creators across niches, filtering by your requirements.
  </Step>

  <Step title="Score and rank">
    Each potential match is scored across multiple dimensions and ranked by overall fit.
  </Step>

  <Step title="Present results">
    You receive a ranked list of matches with detailed profiles and scoring breakdowns.
  </Step>
</Steps>

## What we evaluate

### Niche alignment

Does the creator's content naturally relate to your products and industry? A fitness brand gets matched with fitness creators — not just anyone with high followers.

### Audience quality

We analyze each creator's audience to ensure they have real, engaged followers. Accounts with suspicious follower patterns are flagged or excluded.

### Engagement rate

How actively does the creator's audience interact with their content? Higher engagement typically means more impact for your campaign.

### Content saturation

Creators who post too much sponsored content (over 30% of posts) are penalized in rankings, as oversaturated feeds tend to perform worse.

### Content style

We assess whether the creator's visual style and tone match your brand identity.

## Scoring

Each match receives a relevance score from 0 to 100:

| Score        | Meaning                                               |
| ------------ | ----------------------------------------------------- |
| **80–100**   | Excellent match — strong alignment across all factors |
| **60–79**    | Good match — solid fit with minor gaps                |
| **40–59**    | Moderate match — some alignment, worth reviewing      |
| **Below 40** | Weak match — unlikely to be a good fit                |