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Campaign Strategy

After you create a campaign, Autone generates a tailored strategy using AI. This strategy powers everything from influencer matching to outreach messaging.

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What’s in a strategy?

Tier allocation

Recommended split across nano, micro, mid, and macro influencers based on your budget and goals.

Content formats

Whether to prioritize reels, stories, posts, or a mix — based on what works best in your niche.

Messaging angles

Suggested hooks, talking points, and value propositions for outreach.

Budget breakdown

How to distribute spend across tiers and content types for maximum impact.

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How strategy affects matching

Your strategy directly influences which creators appear in your matches:
  • Tier allocation determines the follower ranges we search
  • Content formats prioritize creators who excel at those formats
  • Niche focus ensures creators’ content aligns with your industry

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Editing your strategy

You can modify any part of the generated strategy before it takes effect. Common edits include:
  • Adjusting tier splits (e.g., more micro, fewer macro)
  • Adding specific content requirements
  • Refining messaging to match your brand voice
  • Changing budget allocation between tiers
Significant strategy changes will recalculate your influencer matches. This is instant and free — but you’ll see a new set of recommendations.