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How Matching Works

Autone uses semantic AI to match your brand with influencers who genuinely fit — not just by follower count, but by content, audience, and relevance.

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The matching process

1

Analyze your brand

Autone processes your business info, products, audience, and strategy to build a brand profile.
2

Search the creator database

We search through thousands of verified creators across niches, filtering by your requirements.
3

Score and rank

Each potential match is scored across multiple dimensions and ranked by overall fit.
4

Present results

You receive a ranked list of matches with detailed profiles and scoring breakdowns.

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What we evaluate

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Niche alignment

Does the creator’s content naturally relate to your products and industry? A fitness brand gets matched with fitness creators — not just anyone with high followers.

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Audience quality

We analyze each creator’s audience to ensure they have real, engaged followers. Accounts with suspicious follower patterns are flagged or excluded.

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Engagement rate

How actively does the creator’s audience interact with their content? Higher engagement typically means more impact for your campaign.

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Content saturation

Creators who post too much sponsored content (over 30% of posts) are penalized in rankings, as oversaturated feeds tend to perform worse.

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Content style

We assess whether the creator’s visual style and tone match your brand identity.

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Scoring

Each match receives a relevance score from 0 to 100: