Key Concepts

Campaigns

A campaign is a single influencer marketing initiative. Each campaign has its own strategy, budget, influencer matches, and outreach pipeline. You can run multiple campaigns simultaneously.

Strategy

When you create a campaign, Autone generates an AI-powered strategy based on your business details. The strategy recommends:

Influencer tiers — which size creators to target (nano, micro, mid, macro)
Content formats — stories, reels, posts, or a mix
Messaging angles — hooks and talking points for outreach
Budget split — how to allocate spend across tiers

Matching

Autone’s matching engine uses semantic AI to find creators who genuinely fit your brand. It goes beyond follower count:

Factor	What it measures
Niche alignment	Does the creator’s content match your industry?
Audience quality	Are their followers real and engaged?
Content style	Does their aesthetic match your brand?
Engagement rate	How actively does their audience interact?
Saturation	How many sponsored posts do they already have?

Outreach

Once you’ve selected your matches, Autone helps you manage the outreach process — from initial contact through negotiation to campaign completion.

Influencer Tiers

Tier	Followers	Typical cost	Best for
Nano	5K–10K	$50–200	Authentic, niche engagement
Micro	10K–50K	$200–1,000	Targeted reach with high trust
Mid-tier	50K–500K	$1,000–5,000	Broader awareness
Macro	500K+	$5,000+	Mass reach and brand visibility